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Between Object and Place

Helen Pritchard
Between Object and Place, 2013. Installation View .

'Between Object and Place'

Helen Pritchard at SMAC Art Gallery Cape Town

SMAC Art Gallery presents 'Between Object and Place', a solo exhibition by London-based South African artist Helen A Pritchard.

Except for a single work, a hand-moulded bronze relief of the word ‘breeze’ – a reference to the popular South African soap brand from the eighties, the exhibition is comprised of objects, paintings and sculptures with a decided geometric abstract twist. 

Commercial packaging and consumerism informs the conceptual and formal basis for the exhibition. Spectator-awareness is another important aspect as Pritchard purposefully ‘packages’ the work to encourage participation and to entice a dialogue with the viewer. 

In 'Between Object and Place', Pritchard eagerly explores numerous dualisms: the difference between High and Low culture, hand-made and manufactured, figurative and abstract, intuitive and considered, structured and free-formed. The artist describes her inspiration for this body of work as the 'languages of graphics in advertising, design and gestalt, form and balance of the everyday' that she encountered growing up in the 1970s and 1980s in South Africa. Pritchard has taken inspiration from these visual languages and focused on 'the decisions one has to consider within the formal constraints of paintings and its traditions.' By using everyday packaging as her point of departure, Pritchard’s aim is to bring advertising back into the context of the gallery. 'This constant play between High and Low culture finds us with an overall sublime experience of Minimalism, Modernism, Pop, postmodern appropriation and fetish.'

An intuitive selection process and experimentation is a critically intrinsic part of Pritchard’s art-making. The geometric layering of pigments onto a canvas provides depth. As the artist makes clear, 'the work becomes itself, an object which claims an aura via its layered histories.' There is an ambience of colours, which create 'spatial value, perspective and depth through this immersive build up.' Through this process, abstracted new objects materialize. Pritchard allows a freedom of interpretation of what is represented on the surface, often alluding to the figurative as well. For Pritchard, the history of layering the materials can be physically seen in the construction and deconstruction of the work, as she describes; 'the editing process creates fragments of images and responds to memory of object and place.' 

01 August - 05 September


also showing

Tippi 2
Luiza Cachalia

Tippi 2, 2013; Oil on Canvas

'Don't Jump off Bridge'

Luiza Cachalia

SMAC Art Gallery presents, 'Don’t Jump off Bridge', the first solo exhibition by Johannesburg-based artist Luiza Cachalia.

'Don’t Jump off Bridge' comprises a series of portraits of female protagonists in iconic cinematic roles. A low resolution, cropped film-still downloaded from the internet and reproduced serves as the artist’s source material. The selection of images is very specific, focusing on a complex and psychologically charged aspect and moment within the narrative. Cachalia’s stylistic interpretation of the moment critique suspends reality and removes the characters from the context of the film, imbuing them with her own questions surrounding feminine beauty and ‘madness’. 

As the title suggests, and in the tone of Almodóvar’s black comedy; Woman on the Verge of a Nervous Breakdown (1988), Cachalia’s leading ladies are on the brink of emotionally acting out or losing their temper. Repressed and neurotic heroines struggling to cope with the pressures of womanhood could easily be misinterpreted as helpless, hysterical and ‘hormonally irrational’ stereotypes.This perception is heightened by the choice of ultra-feminine, pale-skinned, archetypal Hollywood movie stars, sensitively rendered in delicate lines and toned pastel hues, interspersed with bright flashes of colour. As a granddaughter of the recently deceased, highly revered South African struggle hero and leading woman’s rights activist, Cachalia appears to be challenging the expectations of her audience. Cachalia, however, belongs to a post-political generation of young South African artists and offers a fresh take on traditional feminist themes. Cachalia’s characters are not meant to be deemed as tragic, sad or less stable than a physically domineering ‘superwoman’ in the postmodern 1970s sense of the word. According to Cachalia, 'getting upset is not backing down…the display of stress, anxiety and sadness should be seen as a protest against conformity, neatness and safe role-playing.' The paintings on exhibition convey female grace, poise and beauty, which is truly mesmerising as it unravels, heightening their nonconformist vulnerability and melancholia.      

This exhibition aligns Cachalia alongside current international female painters and interpreters of contemporary society such as Karen Kilimnik, Elizabeth Peyton and Chantal Joffe. These artists draw on traditions from Alice Neel and Alex Katz - implying and hinting, rather than mirroring reality. Cachalia’s paintings are restrained in only capturing the necessary detail without excessive brushwork. Simple lines, sketchiness and celebrity subjects draw inevitable comparisons to Pop Art. Despite seemingly casual, loose, and random strokes, the paintings contain a deceptively emotional and expressive depth. Distortion, cropping, elongation and an emphasis of the awkwardness within the characters, serve to heighten the psychological effect. Despite the torment and agony, the paled-down, watered-down, vamp-like heroines project a strength within their placid beauty and peacefulness.

 

Recognizable and famous movie stars in legendary roles make Cachalia’s work immediately accessible to the widest audience. Nonetheless, the subjective selection of precise moments and images coupled with a delicate, sensitive and intuitive adaption of the personae, reveals the artist’s own vulnerability and presence in the work and a personal identification with the subjects. Luiza Cachalia’s paintings are immediately attractive and seductive in a Pop Art vein, yet they contain an ineffable quality and mystique which transcends and endures.





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