The Turbine Art Fair 2014
Various Participants at Turbine HallTAF14 |emerge
The Turbine Art Fair returns to Turbine Hall in 2014 from 17th – 20th July 2014. Raw, light, grand, impressive, authentic, industrial, versatile. Just some of the characteristics of the Turbine Hall venue, the forum company’s multi-functional venue located in the heart of the Newtown cultural precinct. Historically a 1920′s power station, Turbine Hall has been hailed for its representation of a truly iconic South African architectural style. The site retains its industrial heritage but also displays a contemporary personality. The building has an enormous energy and atmosphere – every brick speaks of its colourful history while lofty volumes of light offer opportunities to showcase significant South African art and bold architectural spaces.
TAF14 improves where the first event left off with increased emphasis on new work and promotion of emerging South African artists. The inaugural fair held in July 2013, included 28 South African galleries and artists exhibiting affordable artworks. The fair attracted just over 3000 visitors through the gates over the course of the weekend. The fair was extremely well received and visitors expressed their wish for this to become an annual event on the Jozi calendar.
While still accessible (all artwork will be priced below R30 000) TAF14 will see greater importance placed on quality and innovation. In addition, Turbine Hall’s unique history and position within Newtown and Johannesburg provides TAF14’s central theme – 'Emerge' The constantly changing area from market to slum to economic centre to creative hub, all representative of broader Johannesburg, should provide gallery exhibitors with motivation for their curated spaces.
'Too few people have the opportunity to acquire art let alone have the confidence to start their own art collections which is why we started the Turbine Art Fair. The Fair is the perfect platform for those wanting to start collecting South African art in a unique and undaunting way bringing the best galleries and artists under one roof. The whole experience offers something for everyone – a showcase of contemporary art and artists, artisan food,architecture and Johannesburg culture' says Glynis Hyslop, managing director The Forum Company, the go–to company in Johannesburg for upmarket, stylish and sophisticated events, including conferences and weddings. The Forum Company is the main sponsor and organiser of TAF14.
17 July - 20 July
