Investec has partnered with Cape Town Art Fair as lead sponsor for the next three years. Now in its sixth year, the fair is produced by the internationally recognised Fiera Milano Exhibitions Africa, which has elevated the overall quality of the show to align with international standards.
Commenting on the collaboration with Investec, Fiera Milano Exhibitions Africa Managing Director Maria Chieppa said: “We are partnering with Investec to maximise the value of Cape Town Art Fair. We needed to find the right sponsor to reflect the image of where the fair is going and we couldn’t have found a more fitting partner than Investec.”
Investec sees strong benefits from this collaboration. “In a country that has great cultural diversity, art has a way of breaking down barriers and bringing people together. Internationally, the popularity of African art is on the rise. We are looking forward to collaborating with Cape Town Art Fair to help facilitate this growth and further develop Cape Town’s reputation as an international destination for art enthusiasts,” said Investec’s Global Head of Marketing, Malcolm Fried.
“Investec believes in being able to leverage international networks for the benefit of local business. This is one of the reasons that we see the collaboration with Investec Cape Town Art Fair as important for the growth of the sector in South Africa. Our clients have a passion for both the country and for the world of art, so there is great opportunity for client engagement, as well as storytelling,” said Malcolm Fried.
Investec Cape Town Art Fair will take place from Friday 16 to Sunday 18 February 2018 at the Cape Town International Convention Centre.